GREEN BUBBLE started with a simple question: wouldn't it be nice to enjoy chewing gum without worrying about its impact on the environment? For this project, we developed a sustainable chewing gum brand that combines an environmentally friendly product with education, encouraging younger generations to make more conscious choices. The concept went beyond the product itself. We created a complete brand identity, including a brand book, an educational children's book and a concept for a dedicated place to purchase the chewing gum. The aim was to make sustainability accessible, engaging and fun, while showing how small everyday choices can contribute to a healthier and happier world.