GREEN BUBBLE started with a simple question: wouldn't it be nice to enjoy chewing gum without worrying about its impact on the environment? For this project, we developed a sustainable chewing gum brand that combines an environmentally friendly product with education, encouraging younger generations to make more conscious choices.

The concept went beyond the product itself. We created a complete brand identity, including a brand book, an educational children's book and a concept for a dedicated place to purchase the chewing gum. The aim was to make sustainability accessible, engaging and fun, while showing how small everyday choices can contribute to a healthier and happier world.

FILM PRODUCTION – STYLING & WARDROBE involved overseeing the visual styling of the cast and coordinating wardrobe throughout the film production. From developing character looks to sourcing costumes and managing on-set requirements, the role combined creative direction with hands-on production coordination.

I developed the film's styling guide, researched and contacted clothing companies to source wardrobe, and coordinated costume preparation throughout filming. Working closely with the actors, I ensured continuity between scenes, kept track of costume and call-sheet changes, and provided on-set support to help create a smooth and comfortable filming experience.

TEDx YOUTH – RIGHT PLACE, RIGHT TIME was a special project that brought together my passion for events, creativity and the TEDx concept. Hosted at St. George's The British International School, the event gave eight students the opportunity to take the stage and share their own inspiring TEDx Talks with the school community.

From the initial planning to the final event, I took on a leading role in organising the TEDx Youth experience. This included coordinating the event, developing its visual identity and designing the promotional materials, tickets and programme booklet. I also worked closely with the students on the marketing and social media strategy, guiding them in creating content and managing their own TEDx social media presence.

On 3 November, everything came together in an event that celebrated student voices, creativity and the power of sharing ideas.

LIFE ACADEMY is an interactive student introduction project developed for NHL Stenden. Moving to a new city to begin your studies can be overwhelming, especially for international students who are also discovering a new country and culture. Adjusting to a different environment, finding your way around and getting to know student life can add unnecessary stress to an otherwise exciting experience.

To make this transition easier, my team and I developed Life Academy, an interactive YouTube video series that puts prospective students in the shoes of a newcomer to Leeuwarden. Through engaging videos and interactive choices, students could explore NHL Stenden, discover the city and get a taste of life in the Netherlands before their studies even began.

ROZE ZATERDAG is an annual celebration of Pride in Leeuwarden, bringing together the LGBTQ+ community and allies to celebrate diversity, equality and inclusion. However, the event traditionally focused on teenagers and adults, leaving younger children with fewer opportunities to participate and learn about the importance of the day.

For the 2021 edition, the aim was to make Roze Zaterdag more inclusive by introducing a special walking tour designed for children. The tour combined queer history, notable locations around Leeuwarden and fun activities, giving younger visitors an engaging way to discover the meaning behind Pride.

As their graphic Designer, I was responsible for designing an interactive walking tour map that would guide children through the city, introduce them to its queer history and highlight interesting places to visit along the way.

HERSENHUIS LEEUWARDEN is an organisation dedicated to stress awareness and supporting people in understanding and managing stress. They are a growing organisation that relies heavily on volunteers, however Hersenhuis faced challenges in attracting new volunteers, professionalising its operations and establishing long-term financial stability.

Together, my team and I developed a strategic plan addressing these challenges through innovative recruitment ideas, financial and business strategies, new corporate partnerships and a marketing approach to support future growth.

My role was to lead the project, focusing on business development and volunteer recruitment. I also took responsibility for developing the visual communication materials, including posters and flyers, to bring our ideas to life.