HERSENHUIS LEEUWARDEN is an organisation dedicated to stress awareness and supporting people in understanding and managing stress. They are a growing organisation that relies heavily on volunteers, however Hersenhuis faced challenges in attracting new volunteers, professionalising its operations and establishing long-term financial stability. Together, my team and I developed a strategic plan addressing these challenges through innovative recruitment ideas, financial and business strategies, new corporate partnerships and a marketing approach to support future growth. My role was to lead the project, focusing on business development and volunteer recruitment. I also took responsibility for developing the visual communication materials, including posters and flyers, to bring our ideas to life.