HERSENHUIS LEEUWARDEN is an organisation dedicated to stress awareness and supporting people in understanding and managing stress. They are a growing organisation that relies heavily on volunteers, however Hersenhuis faced challenges in attracting new volunteers, professionalising its operations and establishing long-term financial stability.

Together, my team and I developed a strategic plan addressing these challenges through innovative recruitment ideas, financial and business strategies, new corporate partnerships and a marketing approach to support future growth.

My role was to lead the project, focusing on business development and volunteer recruitment. I also took responsibility for developing the visual communication materials, including posters and flyers, to bring our ideas to life.

ROZE ZATERDAG is an annual celebration of Pride in Leeuwarden, bringing together the LGBTQ+ community and allies to celebrate diversity, equality and inclusion. However, the event traditionally focused on teenagers and adults, leaving younger children with fewer opportunities to participate and learn about the importance of the day.

For the 2021 edition, the aim was to make Roze Zaterdag more inclusive by introducing a special walking tour designed for children. The tour combined queer history, notable locations around Leeuwarden and fun activities, giving younger visitors an engaging way to discover the meaning behind Pride.

As their graphic Designer, I was responsible for designing an interactive walking tour map that would guide children through the city, introduce them to its queer history and highlight interesting places to visit along the way.

LIFE ACADEMY is an interactive student introduction project developed for NHL Stenden. Moving to a new city to begin your studies can be overwhelming, especially for international students who are also discovering a new country and culture. Adjusting to a different environment, finding your way around and getting to know student life can add unnecessary stress to an otherwise exciting experience.

To make this transition easier, my team and I developed Life Academy, an interactive YouTube video series that puts prospective students in the shoes of a newcomer to Leeuwarden. Through engaging videos and interactive choices, students could explore NHL Stenden, discover the city and get a taste of life in the Netherlands before their studies even began.